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Branding: a gestão da marca
by António Mendes · · tapa blanda
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Pages: 120 pagesAuthor: António MendesPublisher: Publisher to be confirmedFormat: tapa blandaLanguage: ptISBN: ISBN 9789899563933
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Synopsis of Branding: a gestão da marca
Este libro profundiza en la gestión estratégica de marcas, explorando los principios fundamentales del branding desde una perspectiva académica y profesional. Coordinado por Rodrigo Cunha y escrito por António Mendes, es una obra de referencia esencial para estudiantes y profesionales del marketing y la comunicación que buscan comprender la identidad y el posicionamiento de marca.
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