by Guy Champniss, Fernando Rodes Vila · John Wiley & Sons Inc · tapa dura · ISBN 9781119976677
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«Brand Valued» is the business essay by Guy Champniss and Fernando Rodes Vila, published by John Wiley & Sons Inc in hardback (320 pages, in English).
Brand Valued argues that trust between brand and consumers generates social capital, a key asset for sustainability and business success. It proposes turning brands into drivers of social value through dialogue and rethinks how to measure their value: not only economic, but as a contribution to society.
Published in 2011, the full subtitle of Brand Valued is How socially valued brands hold the key to a sustainable future and business success.
Work aimed at executives, brand managers and marketing professionals interested in integrating sustainability and social capital into their strategy.
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