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Brand Valued
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Negocios y EconomíaISBN | 9781119976677
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Product details
Pages: 320 pages
Author: Guy Champniss, Fernando Rodes Vila
Publisher: John Wiley & Sons Inc
ISBN: 9781119976677
Format: tapa dura
Language: en
Release date: 5/7/2011
ISBN: 9781119976677
Synopsis of Brand Valued
En 'Brand Valued', Guy Champniss y Fernando Rodés Vila exploran cómo las marcas socialmente valoradas tienen la clave para un futuro sostenible y el éxito empresarial. El libro ofrece nuevas técnicas para revitalizar y recargar tus marcas, mostrando cómo establecer y mantener una relación sólida y a largo plazo entre tu marca y tus consumidores. Los autores argumentan que el éxito radica en la confianza y en mantener a los consumidores comprometidos, destacando la creciente importancia del capital social en el mundo empresarial.
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