by Chris Wirthwein · Paramount Market Publishing, Inc. · tapa dura · ISBN 9780980174502
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«Brand Busters: Seven Common Mistakes Marketers Make» is Chris Wirthwein's marketing guide, in hardback (128 pages, in English).
Advertising professional Chris Wirthwein identifies seven common mistakes made by those selling technical and scientific products, such as confusing needs with wants, putting the product before the customer, or trying to please everyone. He explains how to avoid them with practical principles and argues they also apply to any other product or service.
First edition published by Paramount Market Publishing, Inc. in 2008. Chris Wirthwein works at his agency 5MetaCom.
For marketing and advertising professionals, especially those working with technical and scientific products.
