by Barbara Peterson · Portfolio Trade · tapa blanda · ISBN 9781591841111
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«Blue Streak: Inside jetBlue, the Upstart that Rocked an Industry» is Barbara Peterson's essay (Portfolio Trade), in paperback, 288 pages, in English.
Journalist Barbara Peterson reconstructs JetBlue's rise from its beginnings, when David Neeleman left Utah for New York to restore passengers' joy of flying. With over seventy-five testimonies, she shows how the airline combined service, leadership, marketing, and financial discipline to revolutionise the sector.
Will appeal to readers of business, entrepreneurship, and aviation history, as well as those wanting to learn about the service model JetBlue popularised.
