by Roger Walton · Harper Collins Publishers · tapa dura · ISBN 9780688169398
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«Big Color» is the graphic design book by Roger Walton, published by Harper Collins Publishers in hardback (144 pages, in English).
A collection of recent graphic design projects chosen for their use of color. It is divided into two sections: Lo-Beam, with soft palettes, and Hi-Beam, with vivid colors and contrast. It includes work printed in one-, two-, three-, and four-color processes, and argues that success depends on how color is used, not on how many inks are employed.
Subtitle: Maximize the Potential of Your Design Through Use of Color. Edition published in 2001. Includes glossary of terms.
Aimed at graphic design professionals and students interested in color theory and application.
