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ISBN: 9780273601685
Este libro examina la naturaleza y la aplicación del benchmarking, analizando lo que han ganado los líderes mundiales y cómo evitar los errores. Proporciona información sobre los procesos clave para el éxito empresarial y ofrece a la administración una base para establecer estándares de rendimiento clave. Publicado por Financial Times/Prentice Hall en 1993.
