by Brett King · Marshall Cavendish International (Asia) Pte Ltd · tapa dura · ISBN 9789814302074
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«Bank 2.0» is Brett King's essay on banking and technology, published by Marshall Cavendish International (Asia) in hardback (360 pages, in English).
The essay analyses how the internet, ATMs, call centres and mobile phones have transformed retail banking, although many institutions remain anchored to the branch. King explains the change in customer behaviour, the evolution of branches, the disappearance of the cheque and the mobile as a replacement for the wallet.
Work published in 2010; the full title includes the subtitle «How Customer Behavior and Technology Will Change the Future of Financial Services».
Work aimed at banking executives and professionals interested in the sector's digital transformation.
