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B2B-Beziehungen im Transaktions- und Beziehungsmarketing
by Žarko Petrović, Milo Radulović · Verlag Unser Wissen · tapa blanda · 84 pages
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Pages: 84 pagesAuthor: Žarko Petrović, Milo RadulovićPublisher: Verlag Unser WissenFormat: tapa blandaLanguage: deRelease date: 17/6/2025ISBN: ISBN 9786208966454
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Synopsis of B2B-Beziehungen im Transaktions- und Beziehungsmarketing
Este libro explora las relaciones B2B en el marketing transaccional y relacional. Identifica, diferencia y conceptualiza las relaciones Business-to-Business dentro de la red de ventas y sus aplicaciones en la práctica. La investigación muestra que el marketing transaccional y relacional están interconectados y van de la mano con las fases de establecimiento y desarrollo de las relaciones B2B. Cuando estos dos conceptos teóricos están fuertemente marcados, también se observa un fortalecimiento de la red de ventas.
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