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Applications in Basic Marketing
by William D. Perreault, Edmund Jerome McCarthy · McGraw-Hill Inc.,US · tapa blanda · 192 pages
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· ISBN 97800756102817 people viewing thisViewed 0 times
Product details
Pages: 192 pages
Author: William D. Perreault, Edmund Jerome McCarthy
Publisher: McGraw-Hill Inc.,US
ISBN: 9780075610281
Format: tapa blanda
Language: en
Release date: 6/7/1998
ISBN: 9780075610281
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Synopsis of Applications in Basic Marketing
Este libro, 'Applications in Basic Marketing', es una recopilación de lecturas de Popular Press, revisadas anualmente. Publicado por McGraw-Hill College, está dirigido a estudiantes y profesionales del marketing. Cubre temas generales de marketing y ventas, ofreciendo una visión práctica del mundo empresarial. La edición de 1998-99 incluye un manual para el instructor y pruebas objetivas.
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