by Belén Alonso · Editorial Editex · tapa blanda · ISBN 9788497711777
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
«Animación del punto de venta» is the trade and marketing handbook by Belén Alonso, published by Editorial Editex in paperback (304 pages, in Spanish).
A didactic work focused on point-of-sale organisation: it explains sales systems, window display and signage techniques, merchandising and product placement, and analyses how these actions influence consumer behaviour and in-store advertising.
Part of the Ciclos Formativos collection, within the Intermediate Level cycle of Trade and Marketing; first edition published in 2003.
For vocational training students at Intermediate Level in Trade and Marketing who need to master window display and merchandising.
