by Víctor Cavaller Reyes, Alícia Vila Grifo, Candela Ollé Castellà, Mercè Roca Puigvert · Editorial Uoc · tapa blanda · ISBN 9788490298152
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«Análisis de audiencias y estrategias de visibilidad» is the manual by Víctor Cavaller, Alícia Vila, Candela Ollé and Mercè Roca, in paperback (Editorial UOC).
The book analyses how digitalisation has transformed audience measurement and media visibility, also affecting business models and marketing. It explains methodologies for understanding what the public consumes, where and how, and proposes visibility strategies for online and offline environments, with an eye to gaining competitive advantages.
Number 273 in the Manuales collection from Editorial UOC. First edition published in 2013, 164 pages, text in Spanish.
For communication, marketing and strategic information management professionals, including web environment designers and webmasters.
