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All Business is Local
by John A. Quelch, Katherine E. Jocz · Portfolio Penguin · tapa blanda · 256 pages
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· ISBN 97802419616438 people viewing thisViewed 0 times
Product details
Pages: 256 pages
Author: John A. Quelch, Katherine E. Jocz
Publisher: Portfolio Penguin
ISBN: 9780241961643
Format: tapa blanda
Language: en
Release date: 23/2/2012
ISBN: 9780241961643
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Synopsis of All Business is Local
En 'All Business is Local', John Quelch y Katherine Jocz exploran cómo el 'lugar' sigue siendo un factor clave en el éxito empresarial en la economía global actual. Redefiniendo radicalmente el concepto de 'lugar' como un imperativo empresarial, analizan cinco categorías (psicológica, física, virtual, geográfica y global) y demuestran que las empresas deben ser tanto locales como globales para prosperar. Este libro ofrece una nueva perspectiva sobre el marketing y el liderazgo empresarial en un mundo cada vez más globalizado y virtual.
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