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Alianza coopetitiva para la nueva economía
by Jon Azua · MCGRAW HILL (FONDO) · tapa blanda · 208 pages
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Pages: 208 pagesAuthor: Jon AzuaPublisher: MCGRAW HILL (FONDO)Format: tapa blandaLanguage: es-ESRelease date: 1/10/2000ISBN: ISBN 9788448127985
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Synopsis of Alianza coopetitiva para la nueva economía
Este libro explora las dinámicas de la nueva economía, centrándose en las alianzas coopetitivas entre empresas, gobiernos y regiones. Jon Azua analiza cómo la globalización y la localización se entrelazan para crear nuevas oportunidades y desafíos. A través de casos prácticos, el autor ilustra el papel de los distintos agentes implicados en estrategias de éxito, ofreciendo una visión completa de la competitividad en el entorno económico actual. Ideal para profesionales y estudiantes interesados en economía y gestión empresarial.
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