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Advanced Brand Management
3.8
Negocios y EconomíaISBN | 9780470824498
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Product details
Pages: 256 pages
Author: Paul Temporal
Publisher: John Wiley & Sons Ltd
ISBN: 9780470824498
Format: tapa dura
Language: en
Release date: 15/3/2010
ISBN: 9780470824498
Synopsis of Advanced Brand Management
Este libro es una guía completa para la gestión de marcas en un mundo en constante cambio. Paul Temporal, experto en marcas de renombre mundial, explica cómo desarrollar y gestionar estrategias sofisticadas que aseguren un valor de marca sostenible. El autor aborda temas como la obtención de valiosos conocimientos del consumidor, el uso de la emoción para asegurar el éxito de la marca y la creación de una cultura de marca sólida. Con más de 40 estudios de caso, este libro es un recurso indispensable para cualquier persona responsable de una marca, ya sea en una empresa establecida o en una nueva.
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Paul Temporal
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Born in 194614 titles published
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