by Oliviero Toscani · Omega · tapa blanda · ISBN 9788428210867
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
«Adiós a la publicidad» is the critical essay on the advertising industry by Oliviero Toscani, published by Omega in paperback (200 pages, in Spanish).
Oliviero Toscani, creator of Benetton campaigns, responds to his critics and defends advertising that interrogates society as opposed to conventional advertising, which he considers empty. He reviews controversial campaigns, encounters with Fiorucci, Benetton or Claudia Schiffer, and the catalogues in Gaza, and concludes that all advertising is yet to be reinvented.
First edition (April 1996), in the Varios-Textos Generales collection. Translation by Ignacio González Orozco of the original «La pub est une charogne qui nous sourit».
For readers interested in advertising, communication and social criticism, and in the figure of Oliviero Toscani.
