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Larry Percy
AuthorBooks · Second handFeatured author
Discover second-hand books by Larry Percy.
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About Larry Percy
Discover second-hand books by Larry Percy.
Larry Percy is a recognized authority in the field of strategic communication applied to marketing.
His most prominent work, Strategic Integrated Marketing Communications, is a fundamental reference in the sector.
Throughout his career, he has published a total of ten specialized works.
His texts explore key topics such as strategic planning, advertising, and business management.
His approach expertly integrates sales promotion with global communication strategies.
