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Felipe Korzenny
AuthorBooks · Second handFeatured author
Discover second-hand books by Felipe Korzenny.
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About Felipe Korzenny
Discover second-hand books by Felipe Korzenny.
Felipe Korzenny is a key authority in the study of marketing aimed at Hispanic audiences.
His main work, Hispanic Marketing, is an essential reference for understanding the US market.
Throughout his career, he has published a total of 11 specialized works.
His approach combines strategic marketing with intercultural communication.
He is a recognized expert in analyzing the behavior of Hispanic consumers.
