Colin Gilligan

About Colin Gilligan

Discover second-hand books by Colin Gilligan.

Colin Gilligan is a recognized authority in the field of strategic marketing and business management.

His most prominent work, Strategic Marketing Management, is a fundamental reference for students and professionals in the sector.

Throughout his career, he has published a total of 22 works specializing in the business world.

His texts explore key topics such as strategic planning and sales management with great depth.

Clarity and academic rigor define the writing style of this prolific author.