Second-hand books by Adrian Mackay from £13.40

About Adrian Mackay

Discover second-hand books by Adrian Mackay.

Adrian Mackay is a prolific author with six published works in his career.

His most notable book, The fundamentals and practice of marketing, is an essential reference in the field.

His writing focuses on breaking down the keys to modern marketing and advertising.

Mackay provides an expert perspective on personnel management and team development.

His texts combine academic theory with professional practice for the modern reader.