by Jay Heinrichs · Crown · tapa blanda · ISBN 9780307716361
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
«Word Hero» is Jay Heinrichs's guide to rhetoric and communication, published by Crown in paperback (354 pages, in English).
Jay Heinrichs explains how memorable phrases are built: with techniques of repetition, image association, and wordplay. Using examples of famous quotes, he shows how to make a line grab attention, get a laugh, and endure, and how to apply it to writing, speaking, and storytelling.
Published on October 4, 2011. Jay Heinrichs is also the author of «Thank You for Arguing», a work cited on the cover.
For writers, speakers, and students of rhetoric who want to learn to express themselves with more impact.
