by Patrick Ellis · Thorsons · tapa blanda · ISBN 9780722535301
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
«Who Dares Sells» is Patrick Ellis's sales guide, published by Thorsons in paperback (496 pages, in English).
The book sets out creative and dynamic sales principles, tactics and techniques, focusing on the psychology of commercial success. It brings together proven methods, a 24-point pre-call checklist, 31 reasons why people buy products, services or ideas, and advice on dealing with 63 types of buyers.
Second revised edition published in 1997; the original work appeared in 1992. The edition includes an index.
Recommended for sales, marketing and negotiation professionals seeking practical techniques for dealing with buyers.
Tapa dura
