by Bill Roedy · John Wiley & Sons Inc · tapa dura · ISBN 9781118004760
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«What Makes Business Rock» is the business memoir of Bill Roedy, published by John Wiley & Sons Inc in hardback (281 pages, in English).
Bill Roedy, president of MTV Networks International, explains how he expanded the network to make it the world's largest entertainment network. The account combines his memoirs with management lessons, and addresses the cultural challenges of operating in very different countries and his encounters with politicians, tycoons, and musicians.
The first edition was published on May 3, 2011, and the volume includes a foreword by Wyclef Jean.
For readers interested in global brand management and the history of the music and television industry.
