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ISBN: 9788475837192
Este libro explora las ventajas competitivas que una empresa puede obtener a través del benchmarking. Ofrece un análisis comparativo de la competencia, proporcionando estrategias y herramientas para mejorar el rendimiento y la posición en el mercado. Ideal para estudiantes y profesionales del ámbito empresarial que buscan optimizar sus procesos y alcanzar el éxito.
