by José Luis Pardo López · tapa blanda · ISBN 9788486009304
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«Venta personal de productos financieros» is a sales manual by José Luis Pardo López, published by Libros Tobal in paperback (341 pages, in Spanish).
It is a work in the field of business and marketing that explains what personal selling of financial products is and how to apply it. The work combines the fundamentals of commercial activity with notions of economics, investment and financial markets, with a practical approach oriented to the sector.
The book was published in 2000 and is listed in the Business and Economics category. ISBN-13: 9788486009304.
It is intended for professionals and people interested in the financial sector who want to understand the personal selling process and its practical keys.
