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Todo el poder al cliente
by Karl Albrecht · PAIDOS · tapa blanda · 354 pages
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Pages: 354 pagesAuthor: Karl AlbrechtPublisher: PAIDOSFormat: tapa blandaLanguage: es-ESRelease date: 1/7/1996ISBN: ISBN 9788449300103
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Synopsis of Todo el poder al cliente
En 'Todo el poder al cliente', Karl Albrecht presenta un plan para transformar la relación de las empresas con sus clientes. Este libro propone un compromiso radical que modifique los valores, la cultura y la estructura gerencial de la empresa. Albrecht aborda desafíos clave como descubrir las necesidades ocultas de los clientes, establecer reglas a largo plazo, involucrar a los empleados y mejorar continuamente. Un método para profesionales que buscan el éxito en el futuro.
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