by Matthew Fraser, Soumitra Dutta · John Wiley & Sons Inc · tapa dura · ISBN 9780470740149
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«Throwing Sheep in the Boardroom» is the essay by Matthew Fraser and Soumitra Dutta on the social media revolution, published by John Wiley & Sons Inc in hardback (344 pages, in English).
The book analyses how the rise of platforms such as Facebook, MySpace, YouTube or Twitter is changing life, work and business. It examines the forces driving this revolution and its consequences for individuals, societies and organisations, and argues that managers and leaders must understand and adopt these tools rather than resist them.
Work by Matthew Fraser and Soumitra Dutta, originally published in 2008 by John Wiley & Sons Inc with a foreword by Jimmy Wales and Andrea Weckerle.
Recommended for managers, professionals and readers interested in the social and business impact of social media and the social web.
