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ISBN: 9788489994683
Este libro explora el diseño de packaging innovador y atractivo en un mercado competitivo. Presenta 18 proyectos internacionales de packaging para diversos productos como música, ropa y cosméticos. A través de ensayos y material visual, se analiza el desarrollo de cada proyecto y los enfoques de diseño utilizados para crear algunos de los packagings más originales.
