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The SPIN Selling Fieldbook
3.8
Negocios y EconomíaISBN | 9780070522350
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Product details
Pages: 208 pages
Author: Neil Rackham
Publisher: McGraw Hill
ISBN: 9780070522350
Format: tapa blanda
Language: en
Release date: 22/6/1996
ISBN: 9780070522350
Synopsis of The SPIN Selling Fieldbook
La guía práctica 'The SPIN Selling Fieldbook' ofrece herramientas, métodos y ejercicios para aplicar la estrategia SPIN Selling en ventas de alto nivel. Este manual interactivo, escrito por Neil Rackham, autor del bestseller 'SPIN Selling', facilita la implementación de técnicas SPIN para empresas, reforzando métodos de venta y coaching. Incluye estudios de caso, cuestionarios y sesiones de práctica para enfrentar situaciones de venta desafiantes.
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