by Lon Safko, David K. Brake · John Wiley & Sons Ltd · tapa blanda · ISBN 9780470411551
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«The Social Media Bible» is the social media marketing guide by Lon Safko and David K. Brake, published by Wiley in paperback (840 pages, in English).
Practical social media marketing guide for businesses: explains how to use tactics and tools such as blogs, Facebook, Twitter or YouTube, and proposes audits of the company, competitors and customers to design a strategy that increases sales and profitability.
Full title: The Social Media Bible: Tactics, Tools, and Strategies for Business Success. First edition (2009), published by John Wiley & Sons Ltd; ISBN 9780470411551.
Recommended for entrepreneurs, marketing professionals and communications managers seeking to apply social media in their business strategy.
