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by Kenneth H. Blanchard, Norman Vincent Peale · Crest · libro de bolsillo
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En "The Power of Ethical Management", los reconocidos autores Kenneth Blanchard y Norman Vincent Peale ofrecen una guía esencial para los líderes y gerentes que buscan alcanzar el éxito empresarial sin comprometer sus valores. A través de consejos prácticos y un enfoque directo, el libro demuestra que la integridad no es un obstáculo, sino el cimiento fundamental para una gestión eficaz y duradera. Esta obra proporciona herramientas concretas, incluyendo una lista de verificación ética única, diseñada para ayudar a los profesionales a tomar decisiones basadas en principios sólidos. Es una lectura indispensable para quienes desean combinar la excelencia en los negocios con una conducta ética intachable, reafirmando que, en última instancia, la honestidad es la estrategia más rentable.
Kenneth Hartley Blanchard is an American author, business consultant and motivational speaker who has written more than 70 books, most of which were co-authored. His most successful book, The One Minute Manager, has sold more than 15 million copies and been translated into many languages. He is the co-creator with Dr. Paul Hersey of Situational Leadership, a theory they developed while working on the textbook Management of Organizational Behavior.
