by George Ritzer · SAGE Publications Ltd · tapa blanda · ISBN 9780761955405
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«The McDonaldization Thesis: Explorations and Extensions» is the sociology essay by George Ritzer, published by SAGE Publications Ltd in paperback (224 pages, in English).
George Ritzer develops and revises the thesis of «McDonaldization», which applies the principles of the fast-food chain to the analysis of social rationalization. The work examines the empirical scope of this process in areas such as work, credit and globalization, and evaluates its influence on contemporary sociological theory.
The book is part of the «Studies in Rural Culture» collection and complements the author's previous work «The McDonaldization of Society».
