by Martin Mendelsohn · Cengage Learning EMEA · tapa blanda · ISBN 9780304704835
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«The Guide to Franchising» is Martin Mendelsohn's guide to franchising, published by Cengage Learning EMEA in paperback (352 pages, in English).
It covers the history of franchising and its contemporary developments, and answers fundamental questions: why franchise and what can be franchised. The book combines practical advice with industry analysis.
This sixth edition was published on 2 September 1999 and includes a foreword by Sir Bernard Ingham.
Aimed at university students and business professionals interested in the franchise model.
