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The Creative Priority
4.4
Negocios y EconomíaISBN | 9780887309601
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Product details
Pages: 288 pages
Author: Jerry Hirshberg
Publisher: HARPERCOLLINS
ISBN: 9780887309601
Format: tapa blanda
Language: en
Release date: 6/1/1999
ISBN: 9780887309601
Synopsis of The Creative Priority
En este libro, Jerry Hirshberg, fundador y presidente de Nissan Design International (NDI), comparte su experiencia como líder del centro neurálgico de la innovación automotriz. Revela su estrategia para diseñar una organización en torno a la creatividad. A través de anécdotas del mundo real y la historia de la génesis de NDI, Hirshberg ilustra once estrategias interconectadas que llegaron a definir la prioridad creativa de NDI. Este libro es una narrativa convincente, una rica fuente de experiencia práctica y una colección de ideas innovadoras que pueden ayudar a tu negocio a realizar su función más vital.
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