by Steven Shepard · McGraw-Hill · tapa blanda · ISBN 9780071361071
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«Telecommunications Convergence» is Steven Shepard's essay on telecommunications, published by McGraw-Hill in paperback (373 pages, in English).
The book analyzes telecommunications convergence from a service-oriented approach, combining technology, management, and marketing. Shepard reviews data mining, online information systems, and customer relationship management, and proposes strategies to overcome technological biases and maintain competitive advantage.
Work published in 2000 within the McGraw-Hill Telecom Portable Consultant series; includes 75 illustrations, bibliography, and index.
This book is aimed at telecommunications professionals and business executives interested in the technological and commercial evolution of the sector.
