by Pere Escorsa Castells, Jaume Valls Pasola · Universitat Politècnica de Catalunya. Iniciativa Digital Politècnica · tapa blanda · ISBN 9788483017067
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This book explores the management and direction of technology and innovation in the company. Through thirteen chapters, it analyzes the basic concepts, technological strategy, innovation support tools (creativity, surveillance, etc.), the organization and management of innovation, the buying and selling of technology, and support policies. Conceived for university students and professionals, it offers a useful tool to deepen the management of technology and innovation, as well as for those who work in the administration and development of support policies.
