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Técnicas de persuasión
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Negocios y EconomíaISBN | 9788420657868
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Product details
Pages: 408 pages
Author: J. A. C. Brown
Publisher: Alianza
ISBN: 9788420657868
Format: tapa blanda
Language: es-ES
Release date: 20/8/2004
ISBN: 9788420657868
Synopsis of Técnicas de persuasión
Este libro explora las técnicas de persuasión utilizadas en la propaganda y el lavado de cerebro. Analiza cómo los medios de comunicación y los psicólogos influyen en la sociedad, examinando la manipulación de masas en regímenes totalitarios y la guerra psicológica. El autor concluye que la personalidad humana resiste el adoctrinamiento más de lo que se cree.
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