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ISBN: 9782707149558
Storytelling: La máquina de fabricar historias y formatear las mentes, de Christian Salmon, explora los aspectos económicos y políticos del storytelling, así como su impacto en la comunicación en marketing y política. El libro analiza cómo se utiliza el storytelling para la propaganda y cómo afecta a la psicología social. Incluye referencias bibliográficas y forma parte de la serie 'Cahiers libres'.
