by Wolf W. Lasko · libro de bolsillo · ISBN 9783409196178
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«Stammkunden-Management: Strategien zur Umsatzsteigerung» is the marketing manual by Wolf W. Lasko, published by Springer in paperback.
The book starts from the idea that effective management of regular customers can increase turnover with barely any increase in costs. It proposes practical ways to achieve lasting loyalty and turn the relationship with recurring customers into a driver of commercial growth, with an approachable and convincing style.
Originally published in 1992; part of the Management Perspektiven series. Text in German. Category: Business and Economics.
The content is of interest to professionals and students of marketing and commercial management who want to strengthen customer loyalty.
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