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Solving Problems with Design Thinking
4.6
Negocios y EconomíaISBN | 9780231163569
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Product details
Pages: 232 pages
Author: Jeanne Liedtka, Andrew King, Kevin Bennett
Publisher: Columbia Business School Publishing
ISBN: 9780231163569
Format: tapa dura
Language: en
Release date: 3/9/2013
ISBN: 9780231163569
Synopsis of Solving Problems with Design Thinking
Este libro explora cómo el 'design thinking' puede aplicarse para resolver problemas más allá del desarrollo de productos. A través de diez historias reales de empresas como 3M, Toyota e IBM, se muestra cómo los directivos han utilizado habilidades de diseño para innovar en áreas como la implementación de estrategias y la mejora de procesos internos. El libro ofrece una guía clara para implementar estos métodos, basada en los principios y prácticas de Jeanne Liedtka y Tim Ogilvie.
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About the author
Jeanne Liedtka
Jeanne M. Liedtka, is an American strategist and professor of business administration at the Darden School of the University of Virginia, particularly known for her work on strategic thinking, design thinking and organic growth.
Born in 195512 titles published
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