by Matthew Newton · tapa blanda · ISBN 9781511763585
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«Sell More Tours» is the practical online marketing guide by Matthew Newton, published by CreateSpace in paperback (312 pages, in English).
The book gathers practical digital marketing advice for those who organize tours or local activities: improving the website to turn visits into bookings, ranking better on Google and TripAdvisor, using pay-per-click and retargeting campaigns, and leveraging email, Facebook, or video to connect with customers.
Published in 2015. Matthew Newton is the founder of TourismTiger.com and has appeared in outlets such as BBC, Wired, and USA Today.
For those who manage tours, excursions, or local activities and need to improve their online presence and attract more customers.
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