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ISBN: 9788483227893
Este libro de David A. Aaker explora el concepto de relevancia de la marca y cómo las empresas pueden innovar y gestionar su entorno competitivo para minimizar o eliminar la competencia. Ofrece estrategias para hacer que los competidores se vuelvan irrelevantes, proporcionando una guía para construir y mantener una marca fuerte en el mercado actual. Ideal para estudiantes y profesionales del marketing y la administración.
