Take three and pay for only two with coupon TRIPLE
VAT included
New condition items ship only to the UK, with free shipping on orders from £15. All other conditions always include free shipping with no minimum order.
* All our products are carefully inspected to support sustainable culture.
Every product is inspected, cleaned and verified before shipping. If it's not what you expected, we'll refund your money.
ISBN: 9788483227893
Este libro de David A. Aaker explora el concepto de relevancia de la marca y cómo las empresas pueden innovar y gestionar su entorno competitivo para minimizar o eliminar la competencia. Ofrece estrategias para hacer que los competidores se vuelvan irrelevantes, proporcionando una guía para construir y mantener una marca fuerte en el mercado actual. Ideal para estudiantes y profesionales del marketing y la administración.
