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ISBN: 9780273605928
Este libro de Patrick Forsyth ofrece actividades listas para usar para mejorar las habilidades de venta. Cubre temas como la preparación de llamadas, técnicas de interrogatorio, necesidades y prioridades, habilidades de presentación y desarrollo, manejo de objeciones y cierre de ventas. El material incluye acetatos OHP y folletos fotocopiables, con checklists, ice-breakers y fomento de la participación para maximizar el aprendizaje.
