by Lowell L. Bryan, Wilhelm Rall, Jane Fraser · Harvard Business School Press · tapa dura · ISBN 9780875848464
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«Race for the World» is the business management essay by Lowell L. Bryan, Jane Fraser and Wilhelm Rall, published by Harvard Business School Press in hardback (364 pages, in English).
The work proposes strategies for competing in an increasingly integrated world economy. It argues that the key to success lies in developing and leveraging superior intangible assets —talent, knowledge, brands, relationships and reputation— and turning them into a coherent strategy on a global scale. It analyses how market leaders face the uncertainty of the new economy as an opportunity to shape the future of their companies.
The edition includes bibliographic references (pages 311-335) and an index. The analysis draws on cases from sectors such as banking, telecommunications, the automotive industry and computing.
Aimed at executives, strategists and business professionals interested in globalisation and competitive advantage.
