by Eduardo Herrera Fernández, Leire Fernández Iñurritegi · Universidad del País Vasco · tapa dura · ISBN 9788498608441
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«Un proceso creativo en el diseño gráfico de carteles» is the essay on graphic design by Eduardo Herrera Fernández and Leire Fernández Iñurritegi (hardback).
The book documents ten posters from the Graphic Design Workshop of the UPV/EHU Summer Courses in San Sebastián: prior reflections, creative process, results, and analysis of meanings. Made to advertise the courses themselves, they show graphic design as a communicative act with discursive intent and a practice-based pedagogy.
Volume in the Zabalduz collection, published by the University of the Basque Country in 2013. Bilingual edition in Basque and Spanish, 286 pages.
Aimed at students and professionals of graphic design, as well as anyone interested in the poster and visual communication.
