by Gwyneth Moore · Tapa blanda · ISBN 9788425224775
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«Promoción de moda» is the practical fashion guide by Gwyneth Moore, published by Editorial GG in paperback (184 pages, in Spanish).
Introductory manual on how to promote a fashion brand: it starts from the brand concept and reviews the classic tools (marketing, public relations, media and promotional imagery) and the digital ones (social media, digital journalism, collaborations, fashion shows and collateral branding). It helps to plan campaigns and choose the right actions.
It is part of the Moda y gestión collection from Editorial GG.
Aimed at students and junior fashion industry professionals who want to plan promotional campaigns.
