by Michel Chevalier, Gérald Mazzalovo · Belacqva de Ediciones y Publicaciones S.L. · tapa blanda · ISBN 9788496326385
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«Pro logo: por qué las marcas son buenas para usted» is the essay by Michel Chevalier and Gérald Mazzalovo, in paperback (319 pages, in Spanish).
The authors, Michel Chevalier and Gérald Mazzalovo, argue that brands are beneficial to consumers and not merely a commercial resource. They analyse how brands influence perception and purchasing decisions, their economic and cultural weight, and the mechanisms that explain their success.
Published in March 2005 by Belacqva de Ediciones y Publicaciones S.L., with a translation by Ana Corzo Santamaría.
Aimed at marketing and communication professionals and readers interested in the role of brands in today's economy.
Michel Chevalier was a French engineer, statesman, economist and free market liberal.
