by Dan Ariely · Lua de Papel · tapa blanda · ISBN 9789892347370
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In 'Predictably Irrational', MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities. By uncovering these systematic patterns, the book provides insights into how we can break through these biases to make better decisions in our daily lives.
