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ISBN: 9780449217658
En este libro, los autores Kenneth Blanchard y Norman Vincent Peale, examinan el tema de la ética en los negocios. Ofrecen consejos sobre cómo desarrollar un claro sentido de propósito y cómo tomar decisiones éticas. Los autores recuerdan a los gerentes que no es necesario hacer trampa para ganar y que la integridad es fundamental para el éxito en los negocios.
