by Manuel Campo Vidal · RBA · tapa blanda · ISBN 9788490061244
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«¿Por qué los profesionales no comunicamos mejor?» is the communication essay by Manuel Campo Vidal, published by RBA in paperback (176 pages, in Spanish).
The author argues that professional communication can be learned and proposes a method to improve it. He analyses the seven deadly sins of the poor communicator, such as improvisation and emotional lack of control, linked to low productivity. With examples from Obama, Suárez, Blair, Mourinho and Guardiola, he shows how words generate trust and leadership.
The work, subtitled «Los siete pecados capitales del mal comunicador», belongs to the Otros no ficción collection and was published in Spain on 20 October 2011.
Aimed at professionals, managers and anyone who wants to improve their communication at work.
