by Amir Hartman, John Sifonis, John Kador · McGraw-Hill Education · tapa dura · ISBN 9780071352420
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«Net Ready» is the business essay by Amir Hartman and John Sifonis with John Kador, published by McGraw-Hill Education in hardback (314 pages, in English).
Starting from the case of Cisco Systems, the book analyses the keys to success in the digital economy and presents twelve tactics for adapting a business to the Internet, including 'informatization': offering the product and benefiting from the information of the transaction. The work is a practical guide to applying these strategies in any company.
The book was originally published in 1999 and includes a foreword by John Chambers, CEO of Cisco Systems. The book's subtitle is 'Strategies for Success in the E-conomy'.
Recommended for executives, consultants and professionals seeking business keys in the digital environment.
